All Google Partner Programs are Postponed until 2021

Google yesterday notified all its users through email stating that they’re planning to postpone all Google Partner Programs until 2021. Google took this decision due to the current pandemic situation that world is facing currently.

Google sent an email saying: “As the circumstances around COVID-19 continue to evolve, we understand that this state of uncertainty can be difficult for you, your families, your customers, and your business. Our thoughts are with all of those who’ve been affected, and we want you to know that we’re here for you.”

Google was scheduled to be launched “New Google Partner Program” and “New Badge Requirements” in Mid 2020 but it has been postponed due to the “Covid19” pandemic situation.

If you’ve had a badge or specializations on or after January 1, 2020, you’ll be able to keep your status until the 2021 launch. If you don’t yet have a badge or specializations, you’ll still be able to earn and retain your status until the launch by meeting the current requirements.

What is Google Partner Program?

Google Partner Program is a marketing program for ad agencies or third-party service providers that manage Google Adwords accounts on behalf of the companies and brands. You’ll have access to a range of special benefits such as trainings, access to special events, research reports of specific industries and many more.

Benefits of Google Partner Program

Along with the access to the training material, special events, there are set of special benefits which can be showcased to your customer database.

Google Partner Badge: Your agency can earn the Google Partner or Premier Google Partner Badge. This badge shows that certain employees at your agency have demonstrated Google Adwords skills and expertise by successfully completing assessments and earning certifications. This badge also lets your customer know that your agency met the Ad spend requirements, delivered client revenue growth and grown the client base.

Connect with Google: Agencies who earned Google Partner Badge will have access to special training programs, Events conducted by Google. You will also get access to Promotional codes and offers which can be distributed to your client base.

Agency Specialisation: Agencies who meet the requirements and have partner status can earn specialisation such as your expertise in specific Google Product. This will help you to be Special among your competition.

Find New Clients: Once you have earned a Badge from Google Partner Program, your agency will be listed on Google Partner Search. Advertisers go through the Google Partners page and may find your Agency in Google Partners List.

Note: Google Also has an advanced partner program called “Premier Partners” with more features.

How to Register for Google Partner Program

Google offers its partnership program for Agencies and also for individual who want to be an Adwords expert. You need to have minimum 2 Individual experts in your agency along with the minimum ad spend of $10000 in three months period. Below are the requirements for Google Partner Program Badge.

1. Visit Google Partner Program website
2. Click on the tab “Join Google Partners” to join.
3. You can signin with your Google Ads account if you have one. You need admin access to your agency account to signup for Google Partner account. So, make sure to have admin access or else, you’ll receive an error message.
4. Read “Terms of Service” “Disclaimer” and click on Accept and continue.
5. Choose Google Ads manager account that is linked with your agency.
6. Fill the company information and other details and click Save.

You’ll be redirected to the partners section of you ads account and all the features will be available to you.

Note: You need to have at least 1 affiliated individual certified in Google Adwords to earn the Google Partners Badge.

Conclusion

Hope this article covered as much information about Google Partner Program, Benefits and Certification requirements. If you think I missed any point or if you need any help to become “Google Partner” or to have “Google Partner Program Badge”, don’t hesitate to get in touch with me through comments section.

Also, let me know your thoughts and feedback about this article, if you want me to write on any specific topic, let me know.