What is Adsense and how it Works – 8 Best Tips for Beginners

So, before going in to the topic, let’s get some basics about Adsense. People who already know what Adsense is can simply skip this paragraph. This one is for those who want to know what Exactly is Adsense. I will also cover How Adsense Works, Can you Make a Living out of Adsense, Advantages of using Adsense, Pros and Cons, Tips to improve Adsense revenue through your blog in this article. First, Let’s start with What is Adsense.

For your Convenience, I am listing the topics below which we are going to cover in this article. You can click on the link to go to the section directly.

Table of Contents

1. What is Adsense?

2. How does Adsense Work?

3. Can you make money from Adsense

4. How to Optimize your blog to get Maximum Adsense Revenue

5. Pros and Cons of Using Adsense

6. Type of Ads you can place through Adsense

7. Adsense Payment Methods

8. How to Apply for an Adsense Account

1. What is Adsense?

Google Adsense is a platform that helps publishers to Monetize their blogs by showcasing third-party advertisements on their website or blog. Google also owns and Advertising platform “Google Adwords” where an advertiser can spend amount to showcase their ads across their Networks. So, Google publishes ads of their advertisers on their own and partnered websites (which is your blog) and shares revenue with the publishers.

Since 2003, Google Adsense has been helping many publishers to earn money online through their blogs. Adsense platform is very simple to use and it takes only few minutes to publish ads on your blogs.

You will be given an Ad code which needs to be placed where you want to show your ads and within no time, Google will start showing ads on your website.

2. How does Google Adsense Work?

As I mentioned above Google Adsense is purely works on a basis of a revenue sharing model. With partner program like Google Adwords, Google has so many advertisers who want their ads to be published across the internet. Adsense Publisher network allows a common blogger like you to make money through your blog instantly.

You need a pre-approved Adsense account to show Adsense ads on your blog. As I mentioned earlier, Google Charge some amount from the advertiser and shares % of revenue with the publisher. There is no static numbers for this since it varies from advertiser to advertiser (based on the competition).

So, Technically, You need an Adsense Publisher account, your blog, little or no Coding knowledge to quick start.

3. Can you Make Money from Adsense?

If you have a nice blog and good traffic to your blog, of course you can…     Select a niche which is in demand and write the content which helps your users. Some of the Pro-Bloggers are making living through Blogging and Adsense.

How much money you can make with Adsense? That completely depends upon the below factors…

1. The type of niche you selected
2. Compelling content on your website
3. Amount of traffic your website receives
4. Type of traffic you’re getting
5. Number of Advertisers in your niche
6. Competition in niche
7. Ad copy positions on your Blog

However, there is no fixed amount of money that you get from the Adsense but make sure you Optimize your blog for the better ROI.

4. How to Optimize your blog for better Revenue?

Once your blog is up and ads are running on your blog, you have to make sure that you’re getting the maximum benefits from your ads. Always run some experiments to get best out of it. Below are some tips to get better revenue from your blog.

1. Choose Different Ad types on your blog to see which works best for you.
2. Experiment with the text font, size and color which matches your blog theme.
3. Run A/B testing to see which ad space works best for you.
4. Enable placement targeting so that Advertisers can choose best placement for them.
5. Follow Adsense guidelines.

5. Pros and Cons of Using Adsense

Pros:

1. Free to Join
2. Numerous options available so, you can choose the best one that works for you.
3. You can run ads on multiple blogs / websites with one Adsense account.
4. It’s easy to add the code to your blog. Major blogging platform like WordPress, Blogger already have plugins which makes your work easy.
5. You can run ads on mobile blog and web from same account.
6. Payout option is simple. Google pays you once your reach minimum threshold (ie. $100) or monthly.

Cons:

1. Your account will be immediately de-activated if you break the rules.
2. No option to contact, get in touch with the support team.
3. Without traffic to your blog / website, no income from the adsense.
4. There are several other ad networks which pays same or more than Adsense.

6. Types of Ads you can place on your Blog

There are numerous options Google Adsense allows to run on your blog. Like,

Text Ads: Simple four line ad copy that syncs with your blog text with a link to advertiser’s website.

Image Ads: Banner / Graphic ads which can be placed on your blog. You can choose from the different sizes.

Rich Media: Interactive ad types that includes html, flash and video in the ad copy.

Adsense for Search: Google Search box can be integrated on your blog. This allows user to search with specific keywords.

7. Adsense Payment Methods

You can directly link your bank account receive direct deposit from your Google Adsense Account. You can also opt-in for the google cheque. You will be paid once you reach the minimum threshold (which is $100) or monthly cycle. Your Adsense dashboard will allows you to see the statistics such as number of impressions, clicks, revenue generated on a regular basis.

8. How to Apply for an Adsense Account?

Now that you have a clear idea of how the Adsense system works and how you can optimize your blog to get maximum revenue from the ads, you should know how you can get an Adsense account. Below is the step-by-step process to create an Adsense Account.

Step 1:

Visit https://www.google.com/adsense/start/ to create your Adsense account. You can also use your existing Google / Gmail account to create your Adsense account.

Step 2:

Add basic details like your website URL and email ID

Step3:

Fill the basic information about you / you can sign in with your existing Gmail account.

Step 4:

Verify your email ID and fill the additional information

Step 5:

Add payment information.

That’s it. Your application will be reviewed by the Adsense team and you will be notified whether your application is approved / rejected by the support team. Meanwhile, you can add the ad code to your blog to make the review process simple. It also verifies your blog ownership.

Conclusion

Adsense is the Best way to make money from your blog. However, you should read the guidelines and follow them without failure. If you do so, you don’t have to worry about your account suspension.

I hope this article helps you in understanding how adsense works and how you can optimize your blog to make more money from it. If I miss to mention any point which should be included or if you have any suggestions, don’t hesitate to post your feedback in the comments section.

So, why wait? Start creating your adsense account and make some money immediately.